Turbine Cowboy

Sections

Personal tools

You are not logged in
Log in

You are here: Home » GE-nerally Speaking. . . » The General often makes the news . . . » GE Building in NY City

Log in

Forgot your password?

Comment

Above in this comment thread: The General often makes the news . . . » The "Meatball" Logo

GE Building in NY City

Posted by dlucier at Tuesday, Dec-11-2007 04:00 AM

The GE building on Lexington Ave in NY City has "slanted" letters not the famous (so called) meatball.

You often see the aerial view of the building on the NBC news and MSNBC. The letters are "forward leaning," probably to suggest the current company thinking. However, a logo that is known all around the world (the meatball) has been abandoned.

What genius marketing person would change the logo of a company that is as well-known as say Coca Cola? One wonders.